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Case study / Honey producer & online shop
From the apiary to the basket: a warm, product-led website for Ukrainian honey brand TUTMED.
Context
TUTMED is a Ukrainian honey brand with its own apiary in the Chernihiv region. We created a website that brings together the story of the producer, a seasonal honey catalogue and a direct route to ordering.
Challenge
The website needed to communicate the character of a small producer while answering practical shopping questions: which honey to choose, what is available, which jar size and packaging to select, and how delivery works.
Solution
We connected an inviting homepage with a structured catalogue and detailed product pages. Customers can compare honey varieties, select jar size and packaging, and move to the basket and order form. Separate sections cover the apiary, wholesale enquiries, delivery and useful guides.
Services
Design decisions
Cream backgrounds, honey-gold accents and editorial typography give the site a warm, natural character. Large product images keep the honey at the centre, while clear headings and compact information blocks support browsing on desktop and mobile.
Outcome
The published website gives TUTMED one coherent place to present its honey, explain product choices and receive orders. The result is a complete brand and shopping experience, with practical information available before customers contact the beekeeper.
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